MARKETING AND SALES

Learn the fundamentals of marketing - planning, advertising and networking, sales - process, personal selling, sales promotion and more. Understand the basics of running a business.

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Things you will learn

  • Learn the 101s of Sales and Marketing and learn to create Marketing plans.
  • Understand the process of sales and sales promotion.
  • Understand the working of search engines and how to use SEO to your advantage.
  • Learn Digital Analytics and how to master Social Media.
  • Learn to process targeted ads through mobile marketing.
  • Intern with us on live projects
  • Create a strong skill for your personal purpose/career
  • Develop an insight of a Sales and marketing queer
  • Know which algorithm/ model to implement at different problem statements
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Key highlights

  • 21 hours of video lectures
  • Lifetime LMS access for study contents
  • Study on mobile or laptop
  • Live or recorded sessions
  • Dedicated mentorship assistance
  • Industrial projects (1 minor+1 major)
  • Certificate of completion
  • Internship opportunities

Tools you can work hands on

Marketing and Sales

Program curriculum

Module 1 - Introduction to Marketing

  • Marketing Concept
  • Production Concept
  • The Marketing Mix
  • The Difference Between Selling and Marketing
  • Importance of Marketing

Module 2 - Developing a Marketing Plan

  • The Marketing Planning Process
  • The Marketing Audit
  • Corporate Objectives
  • Promotional Strategies

Module 3 - Advertising and Networking

  • Advertising Myths
  • Networking Tips
  • Internet Marketing Basics
  • Popular Strategies
  • Email Marketing
  • What is SEO?

Module 4 - Personal Selling and Sales Promotion

  • What is Personal Selling?
  • Importance of Personal Selling
  • Selling Theories

Module 5 - Sales Process

  • The Personal Selling Process
  • Qualities of a Good Salesperson
  • Sales Promotion

Module 6 - Mastering SEO

  • Search engine optimization
  • Content marketing
  • Web analytics
  • Keyword management and research
  • Website management and optimization
  • URL management

Module 7 - PPC

  • Search psychology
  • Buying funnel
  • Keyword organization and match type
  • Keyword research
  • Advanced ad features
  • Ad testing and extensions
  • Language targeting
  • Audience reach
  • Display network Bidding and attribution

Module 8 - Digital Analytics

  • Consumer Outcomes
  • Brand Measurement
  • Digital Data Management
  • Customer Value

Module 9 - Mastering Social Media

  • What Is Social Media Content
  • How To Build Your Fantastic Facebook Ad
  • How To Be Intelligent With Instagram
  • How To Create Brilliant Ads To lgnite Instagram
  • How To Be Totally Luscious At Linkedin

Module 10 - Mobile Marketing

  • App marketing
  • Mobile advertising
  • Social media marketing
  • Location based mobile marketing
  • Responsive designs
  • Ad testing and extensions
  • Language targeting
  • Mobile marketing analytics

Module 11 - Sales In Advance

  • Accelerating Sales With and Through Distributors
  • C-Level Sales and Management
  • Sales Management Strategy
  • Key Account and Customer Relationship Management
  • Sales Foundations: Value Selling, Buyer Behavior and General Sales Skills
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Advance plans

Choose your plan of action. Grow and ace with us.

Marketing and Sales [Self Paced]

5700

 

  • ✅ Self Paced Learning Course for Marketing and Sales
  • ✅ Learn the 101s of Sales and Marketing and learn to create Marketing plans.
  • ✅ Understand the process of sales and sales promotion.
  • ✅ Understand the working of search engines and how to use SEO to your advantage.
  • ✅ Learn Digital Analytics and how to master Social Media.
  • ✅ Learn to process targeted ads through mobile marketing.
  • ✅ Intern with us on live projects.
  • ✅ Hands-on projects to apply what you have learned and develop your skills in a real-world setting.
  • ✅ Get certified with us and stand out in the job market
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Capstone projects

Undergo practical learning and work on real time projects

SEND ONE OPTIMISED COLD EMAIL WITH FOLLOW UP SEQUENCE
WRITE 3 SEO OPTIMISED CONTENT MARKETING
Conduct an analysis of any brand
Make a social media marketing plan

Certification

For your dedication and commendable efforts to learning, for completion of the training as well as the projects accurately and within the timelines given, you earn industry-recognized certifications.

Who provides the certification?

On successful completion of your program, you are eligible to receive a certificate of completion from SkillVertex

How long is the certification valid for?

By taking an upskilling program with SkillVertex and completing your program, you get your certification which has validity of a lifetime.

How can I avail my certificate?

After completion of your program of entire training module and assessments, you are eligible to obtain your certificate from SkillVertex.

Testimonials

What our Students say about us

What are the available modes of payment?

As a user, you can avail a the payment mode of your choice. The available modes are: UPI, debit/credit card, No cost EMI, Netbanking/Mobile banking

What is the duration of the programs?

When enrolling into SkillVertex's training upskilling programs, you are associated with us for a duration of 2 months. Where as, with SkillVertex's Advance Upskilling programs, you are associated with us for a duration of 5 months.

What is the duration of the programs?

When enrolling into SkillVertex's training upskilling programs, you are associated with us for a duration of 2 months. Where as, with SkillVertex's Advance Upskilling programs, you are associated with us for a duration of 5 months.

Who will I be mentored by?

At SkillVertex, you are mentored by industry experts who have been/are working in the industry for a decent time and have a strong grasp in their domain of expertise. The process is tailored to provide concept clear training and practical hands-on learning during your upskilling journey.

Is there any option of easy monthly installments to avail my program?

With No cost EMI as a mode of payment, you can easily avail the same if you qualify a basic eligibility criteria.