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Digital Marketing

This Digital Marketing course is designed to transform you into a digital powerhouse which focuses on in-depth training in multiple branches of digital marketing.

Things you will learn

  • Learn the ins and outs of Digital Marketing.
  • Discover the market prerequisites.
  • Learn to analyse the performance of your marketing campaigns.
  • Understand how SEO works and how to use it for your business.
  • Use advance analytics tools and marketing campaigns.
  • Learn the technicalities of Social Media Marketing and Paid Marketing.
  • Research work, live projects and case-studies for Digital Marketing.
  • Hands-on projects to apply what you have learned and develop your skills in a real-world setting.
Join Course

Key highlights

  • 35 hours of video lectures
  • Lifetime LMS access for study contents
  • Study on mobile or laptop
  • Live sessions
  • Guaranteed Placement
  • Dedicated mentorship assistance
  • Certificate of completion

Tools will get hands on

Digital Marketing

Program curriculum

Module 1 - Digital Marketing Fundamentals

  • Program Introduction & Orientation
  • Digital Analytics
  • Search Engine Optimization
  • Web Designing & Structure Planning

Module 2 - Website Planning & Structure

  • Wordpress Setup, Plugins Themes
  • Domain Extensions & EMD
  • Content Management System
  • Website & Blog Marketing

Module 3 - Search Engine Optimization

  • Understanding Search Engine Algorithms
  • SEO Ranking Factors
  • PPC Foundation & Analytics
  • Crawling, Robots, Spider

Module 4 - On-Page Optimization

  • Meta tags - Title, Description, Keywords
  • Keyword Richness & Content
  • CPanel & FTP Accounts
  • H1, ImageAlt, Bold, Linking

Module 5 - Technical Search Engine Optimization

  • AMP Pages & Speed Optimization
  • Error Page Handling 400, 500
  • Htaccess file & canonicalization
  • Sitemaps XML, HTML, Image , Video

Module 6 - Off Page Optimization

  • Press Release Distribution, PBN & RSN
  • Local Listing, Niche Backlinking
  • Social Bookmarking, Guest Posting
  • Directory & Classified Submission

Module 7 - Website Tracking & Analytics

  • Website Tracking & Monitoring Tools
  • Google Analytics Setup
  • Bing Webmasters & Tag Managers
  • Data Analytics & Webmasters

Module 8 - Search Engine Marketing (PPC)

  • Google Adsense Fundamentals
  • Adsense Terminologies and factors
  • Enhanced Cost-per-Click (ECPC)
  • Ad Auction, Positioning & Ranking

Module 9 - Mobile Marketing & Conversion Tracking

  • Location based Marketing
  • App Marketing and Analytics
  • Website actions & Multimedia
  • Conversion tracking Forms

Module 10 - Social Media Marketing

  • Understanding Social Media platforms
  • Case Studies, Do's & Don'ts
  • Algorithms and Interactive content
  • Branding and Content insights

Module 11 - Strategy Planning & Outreach

  • Ad Tools & Policies
  • Demographics & Targeting
  • Marketing Tools & Analytics
  • Brand Marketing & Campaigns

Module 12 - Platform based Marketing

  • Content & Profile Optimization
  • Building Social CRM Tools
  • Analytics & Measurement (Tools)
  • Buffer, Klout and TweetDesk

Module 13 - Platform based Marketing

  • Content & Profile Optimization
  • Building Social CRM Tools
  • Analytics & Measurement (Tools)
  • Buffer, Klout and TweetDesk

Module 14 - Content Marketing & Blogging

  • Buyer Strategies & CMS
  • Affiliate Marketing & Tie-ups
  • Understanding Blogging, SEO
  • Niche, ProBlogging Case Studies

Module 15 - Adsense & E-commerce Marketing

  • Adsense Guidelines & Requirements
  • Account Setup & Approval
  • PLA and Dynamic Display Ads
  • Content & Traffic Strategy

Module 16 - Freelancing & Competitor Research

  • Freelancing Portals, Setup & Creation
  • Project Bidding Proposal
  • Competitor Analysis Tools
  • Niche, Activities & Practices

Module 17 - Freelancing & Competitor Research

  • Freelancing Portals, Setup & Creation
  • Project Bidding Proposal
  • Competitor Analysis Tools
  • Niche, Activities & Practices

Module 18 - Lead Generation & Artificial Intelligence

  • Tools & Techniques - lead Generation
  • Rented & Owned attention
  • AI with Predictive Analysis
  • Use of AI for location based Ads

Module 19 - Growth Hacking & Influencer Marketing

  • Lean Analytics, Unicorn Growth Hack
  • ESR, ESS, and OMTM and Persona
  • EVP & CPA - Influencer Market
  • Reach, Act, Convert, Engage

Module 20 - Project Management & Cyber Laws

  • CRM & Advanced Collaboration Tools
  • Budget & Workflow Management
  • Cyber Security & Trojan Attacks
  • Intellectual Property Rights, Copyright
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Advance plans

Choose your plan of action. Grow and ace with us.

Digital Marketing Placement Assurance Program [Mentor Led]

₹50000

 

  • ✅ Mentor Led Course for Digital Marketing Placement Assurance Program (Mentor Led)
  • ✅ Learn the ins and outs of Digital Marketing.
  • ✅ Gain a comprehensive understanding of digital marketing
  • ✅ Learn to analyse the performance of your marketing campaigns.
  • ✅ Understand how SEO works and how to use it for your business.
  • ✅ Acquire knowledge of SEO and Master SEM and Social Media Marketing
  • ✅ Use advance analytics tools and marketing campaigns.
  • ✅ Learn the technicalities of Social Media Marketing and Paid Marketing.
  • ✅ Research work, live projects and case-studies for Digital Marketing.
  • ✅ Hands-on projects to apply what you have learned and develop your skills in a real-world setting.
  • ✅ Regular Doubt Clearing Session to ensure you have the opportunity to ask questions
  • ✅ Our Experienced mentors will provide personalized feedback and support to help you succeed.
  • ✅ Become a part of an invaluable network and connect with them.
  • ✅ Guaranteed Placement opportunities for eligible candidates*
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Contact Details

 

 
 
 
 

Total Amount

₹

 

Capstone projects

Undergo practical learning and work on real time projects

Google Search Engine Marketing Case Study Analysis
Return on Investment for Various Digital Marketing Strategies
New Product Launch Using Google Double Click
Tools and Analytics for Targeted Marketing

Certification

For your dedication and commendable efforts to learning, for completion of the training as well as the projects accurately and within the timelines given, you earn industry-recognized certifications.

Who provides the certification?

On successful completion of your program, you are eligible to receive a certificate of completion from Skill Vertex

How long is the certification valid for?

By taking an upskilling program with SkillVertex and completing your program, you get your certification which has validity of a lifetime.

How can I avail my certificate?

After completion of your program of entire training module and assessments, you are eligible to obtain your certificate from SkillVertex.

What is the duration of the programs?

When enrolling into SkillVertex's training upskilling programs, you are associated with us for a duration of 6 months.

What are the available modes of payment?

As a user, you can avail a the payment mode of your choice. The available modes are: UPI, debit/credit card, No cost EMI, Netbanking/Mobile banking.

Who will I be mentored by?

At SkillVertex, you are mentored by industry experts who have been/are working in the industry for a decent time and have a strong grasp in their domain of expertise. The process is tailored to provide concept clear training and practical hands-on learning during your upskilling journey.

Is there any option of easy monthly installments to avail my program?

With No cost EMI as a mode of payment, you can easily avail the same if you qualify a basic eligibility criteria.

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