Digital Marketing

Learn various digital marketing strategies, internet marketing, impact of social media, SEO, e-commerce. Get introduced with data analytics, marketing tools & sales management strategies using digital marketing.

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Things you will learn

  • Learn the ins and outs of Digital Marketing.
  • Discover the market prerequisites.
  • Learn to analyse performance of your marketing campaigns.
  • Understand how SEO works and how to use it for your business.
  • Know which algorithm/ model to implement at different problem statements
  • Learn how to create dashboards, storytelling and deploying models
  • Intern with us on live projects
  • Create a strong skill for your personal purpose/career
  • Learn the technicalities of Social Media Marketing and Paid Marketing.
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Key highlights

  • 21 hours of video lectures
  • Lifetime LMS access for study contents
  • Study on mobile or laptop
  • Live or recorded sessions
  • Dedicated mentorship assistance
  • Industrial projects (1 minor+1 major)
  • Certificate of completion
  • Internship opportunities

Tools you can work hands on

Digital Marketing

Program curriculum

Module 1 - Fundamentals of Marketing

  • Introduction to Marketing
  • Different Digital Marketing Channels
  • Customer-Centric Approach
  • Customer Motivations in the Buying Process

Module 2 - Digital Marketing Channels and Metrics

  • Overview of Digital Marketing Channels
  • Customer Journey through the Purchase Funnel
  • Key Metrics for Each Stage

Module 3 - Designing and Building a Web-Owned Presence

  • Understanding Visual Elements of a Website
  • Creating Effective Landing Pages for Conversions

Module 4 - Blog Creation

  • Tools for Finding the Perfect Domain Name
  • Domain Purchase and Web Hosting
  • Setting up a Blog on WordPress

Module 5 - Search Engine Optimization (SEO)

  • How Google's Search Algorithm Works
  • Using SEO Tools like Keyword Planner, Ubersuggest, and SeoSiteCheckup
  • Conducting SEO Audits and Implementing Improvements
  • Using AI for keyword brainstorming
  • AI for writing SEO Optimized blogs
  • Keyword research on Google AdWords

Module 6 - Search Engine Marketing (SEM)

  • Introduction to SEM and Objectives
  • Elements of an SEM Campaign
  • Ad Auction Process
  • How to run campaigns on Google AdWords
  • Metrics and Optimization

Module 7 - Display Advertising

  • Google Display Network
  • Programmatic Ad Buying Process

Module 8 - Social Media Marketing

  • Creating and Managing Social Media Profiles (e.g., Facebook or Instagram)
  • Social Media and Meta Business Suite
  • Social Media Progress Reporting

Module 9 - Email Marketing

  • Role of Email Marketing
  • Types of Emails
  • Building Automated Email Campaigns (Drip Campaigns)

Module 10 - Content Marketing

  • Identifying and Creating the Right Content
  • Content Distribution Planning
  • Content Calendar Mapping

Module 11 - Web Analytics

  • Traditional vs. Digital Marketing Analytics
  • Extracting and Analyzing Data from Google Analytics

Module 12 - Defining a Robust Marketing Strategy

  • Integrated Marketing Strategy Development
  • Channel Mix and Content Strategy

Module 13 - Project

  • Applying Digital Marketing Strategies to a Brand Campaign
  • Selling Products Through Online Marketplaces and Owned Channels

Module 14 - Soft Skills

  • Verbal, Non-Verbal, and Written Communication Best Practices for Digital Marketers

Module 15 - Leveraging ChatGPT in Digital Marketing

  • Understanding the Role of ChatGPT in Digital Marketing

Module 16 - Digital Marketing Landscape with ChatGPT

  • Analyzing Use-Cases of ChatGPT
  • Implications of ChatGPT on Digital Marketing

Module 17 - Digital Channels Deep Dive - I with ChatGPT

  • Using ChatGPT for Content Creation
  • Customizing Messages for Different Client Categories
  • Social Media Content Creation with ChatGPT

Module 18 - Digital Channels Deep Dive - II with ChatGPT

  • Creating Personalized Subject Lines and Email Content
  • Generating SEO-Optimized Content
  • Using ChatGPT for A/B Testing

Module 19 - Marketing Analytics and Integrated Campaigns with ChatGPT

  • Analyzing Social Media Analytics with ChatGPT
  • Leveraging Predictive Analytics
  • Building Customer Support Chatbots with AI

Module 20 - Specializations

  • Option 1: Branding and Communication
  • Fundamentals of Brand Positioning
  • Brand Engagement Strategy
  • Integrated Marketing Communication
  • International Branding
  • Option 2: Social Media and Content Marketing
  • Deep Dive into Content Creation
  • Advertising on Social Media
  • Community Management
  • Option 3: Marketing Communications with Focus on Public Relations
  • Campaign Planning
  • Developing Creative Communications
  • Public Relations
  • Option 4: Generative AI in Branding and Communication
  • Personalization and Prompt Engineering
  • Content Creation in Digital Marketing with AI
  • Text-Based, Image-Based, Audio-Based, and Video-Based Content Creation with AI
  • Marketing and Advanced AI
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Advance plans

Choose your plan of action. Grow and ace with us.

Digital Marketing [Self Paced]

5700

 

  • ✅ Self Paced Learning Course for Digital Marketing
  • ✅ Learn the ins and outs of Digital Marketing.
  • ✅ Discover the market prerequisites.
  • ✅ Learn to analyse the performance of your marketing campaigns.
  • ✅ Understand how SEO works and how to use it for your business.
  • ✅ Use advance analytics tools and marketing campaigns.
  • ✅ Learn the technicalities of Social Media Marketing and Paid Marketing.
  • ✅ Research work, live projects and case-studies for Digital Marketing.
  • ✅ Hands-on projects to apply what you have learned and develop your skills in a real-world setting.
  • ✅ Get certified with us and stand out in the job market
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Digital Marketing [Mentor Led]

8500

 

  • ✅ Mentor Led Course for Digital Marketing
  • ✅ Learn the ins and outs of Digital Marketing.
  • ✅ Discover the market prerequisites.
  • ✅ Learn to analyse the performance of your marketing campaigns.
  • ✅ Understand how SEO works and how to use it for your business.
  • ✅ Use advance analytics tools and marketing campaigns.
  • ✅ Learn the technicalities of Social Media Marketing and Paid Marketing.
  • ✅ Research work, live projects and case-studies for Digital Marketing.
  • ✅ Hands-on projects to apply what you have learned and develop your skills in a real-world setting.
  • ✅ Regular Doubt Clearing Session to ensure you have the opportunity to ask questions
  • ✅ Our Experienced mentors will provide personalized feedback and support to help you succeed.
  • ✅ Become a part of an invaluable network and connect with them.
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Capstone projects

Undergo practical learning and work on real time projects

CONTENT WRITING FOR SEO FRIENDLY BLOG
SETUP DUMMY FACEBOOK AD WITH ESTIMATED STATS.
PLANNING A FB MARKETING STRATEGY FOR BOTH ORGANIC AND INORGANIC DOMAIN.
SETUP DUMMY GOOGLE AD WITH ESTIMATED STATS.

Certification

For your dedication and commendable efforts to learning, for completion of the training as well as the projects accurately and within the timelines given, you earn industry-recognized certifications.

Who provides the certification?

On successful completion of your program, you are eligible to receive a certificate of completion from SkillVertex

How long is the certification valid for?

By taking an upskilling program with SkillVertex and completing your program, you get your certification which has validity of a lifetime.

How can I avail my certificate?

After completion of your program of entire training module and assessments, you are eligible to obtain your certificate from SkillVertex.

What are the available modes of payment?

As a user, you can avail a the payment mode of your choice. The available modes are: UPI, debit/credit card, No cost EMI, Netbanking/Mobile banking.

What is the duration of the programs?

When enrolling into SkillVertex's training upskilling programs, you are associated with us for a duration of 2 months. Where as, with SkillVertex's Advance Upskilling programs, you are associated with us for a duration of 5 months.

Who will I be mentored by?

At SkillVertex, you are mentored by industry experts who have been/are working in the industry for a decent time and have a strong grasp in their domain of expertise. The process is tailored to provide concept clear training and practical hands-on learning during your upskilling journey.

Is there any option of easy monthly installments to avail my program?

With No cost EMI as a mode of payment, you can easily avail the same if you qualify a basic eligibility criteria.