Module 1 - Fundamentals of Marketing
- Introduction to Marketing
- Different Digital Marketing Channels
- Customer-Centric Approach
- Customer Motivations in the Buying Process
Module 2 - Digital Marketing Channels and Metrics
- Overview of Digital Marketing Channels
- Customer Journey through the Purchase Funnel
- Key Metrics for Each Stage
Module 3 - Designing and Building a Web-Owned Presence
- Understanding Visual Elements of a Website
- Creating Effective Landing Pages for Conversions
Module 4 - Blog Creation
- Tools for Finding the Perfect Domain Name
- Domain Purchase and Web Hosting
- Setting up a Blog on WordPress
Module 5 - Search Engine Optimization (SEO)
- How Google's Search Algorithm Works
- Using SEO Tools like Keyword Planner, Ubersuggest, and SeoSiteCheckup
- Conducting SEO Audits and Implementing Improvements
- Using AI for keyword brainstorming
- AI for writing SEO Optimized blogs
- Keyword research on Google AdWords
Module 6 - Search Engine Marketing (SEM)
- Introduction to SEM and Objectives
- Elements of an SEM Campaign
- Ad Auction Process
- How to run campaigns on Google AdWords
- Metrics and Optimization
Module 7 - Display Advertising
- Google Display Network
- Programmatic Ad Buying Process
Module 8 - Social Media Marketing
- Creating and Managing Social Media Profiles (e.g., Facebook or Instagram)
- Social Media and Meta Business Suite
- Social Media Progress Reporting
Module 9 - Email Marketing
- Role of Email Marketing
- Types of Emails
- Building Automated Email Campaigns (Drip Campaigns)
Module 10 - Content Marketing
- Identifying and Creating the Right Content
- Content Distribution Planning
- Content Calendar Mapping
Module 11 - Web Analytics
- Traditional vs. Digital Marketing Analytics
- Extracting and Analyzing Data from Google Analytics
Module 12 - Defining a Robust Marketing Strategy
- Integrated Marketing Strategy Development
- Channel Mix and Content Strategy
Module 13 - Project
- Applying Digital Marketing Strategies to a Brand Campaign
- Selling Products Through Online Marketplaces and Owned Channels
Module 14 - Soft Skills
- Verbal, Non-Verbal, and Written Communication Best Practices for Digital Marketers
Module 15 - Leveraging ChatGPT in Digital Marketing
- Understanding the Role of ChatGPT in Digital Marketing
Module 16 - Digital Marketing Landscape with ChatGPT
- Analyzing Use-Cases of ChatGPT
- Implications of ChatGPT on Digital Marketing
Module 17 - Digital Channels Deep Dive - I with ChatGPT
- Using ChatGPT for Content Creation
- Customizing Messages for Different Client Categories
- Social Media Content Creation with ChatGPT
Module 18 - Digital Channels Deep Dive - II with ChatGPT
- Creating Personalized Subject Lines and Email Content
- Generating SEO-Optimized Content
- Using ChatGPT for A/B Testing
Module 19 - Marketing Analytics and Integrated Campaigns with ChatGPT
- Analyzing Social Media Analytics with ChatGPT
- Leveraging Predictive Analytics
- Building Customer Support Chatbots with AI
Module 20 - Specializations
- Option 1: Branding and Communication
- Fundamentals of Brand Positioning
- Brand Engagement Strategy
- Integrated Marketing Communication
- International Branding
- Option 2: Social Media and Content Marketing
- Deep Dive into Content Creation
- Advertising on Social Media
- Community Management
- Option 3: Marketing Communications with Focus on Public Relations
- Campaign Planning
- Developing Creative Communications
- Public Relations
- Option 4: Generative AI in Branding and Communication
- Personalization and Prompt Engineering
- Content Creation in Digital Marketing with AI
- Text-Based, Image-Based, Audio-Based, and Video-Based Content Creation with AI
- Marketing and Advanced AI
