Digital Marketing Salary In India 2023

Digital Marketing Salary

In 2023, the landscape of digital marketing salaries in India has been evolving, reflecting the dynamic nature of the industry. As businesses continue to leverage the power of digital platforms for their marketing strategies, professionals in the field are experiencing varying compensation trends. From entry-level positions to more specialized roles, understanding the current digital marketing salary landscape is crucial for both aspiring and seasoned professionals alike. In this overview, we’ll delve into the key factors shaping digital marketing salaries in India, providing insights into the earning potential across different roles and skill levels.

What is the Digital Marketing Salary in India for Top Roles

1. Search Engine Optimisation Specialist

If you excel in technical roles and possess strong analytical skills, a career in search engine optimization (SEO) could align perfectly with your strengths. Search Engine Optimization Specialists play a pivotal role in driving targeted website traffic and securing favorable rankings on Google’s first page for relevant keywords. This role demands expertise in tasks such as keyword research, SEO copywriting, and understanding search engine algorithms.

Search Engine Optimization Specialist Salary

For those entering the digital marketing field, an entry-level Search Engine Optimization Specialist with less than 1 year of experience can expect an average annual salary of ₹2,00,000 in India. Individuals with up to 4 years of experience in this role earn an average of ₹350,000. As experience grows, Search Engine Optimization Specialists with 5-9 years of expertise can anticipate an average salary of ₹484,414 in India. These figures reflect the evolving earning potential in this critical niche of digital marketing.

2. Pay-Per-Click Analyst 

In the digital marketing landscape of 2023, the role of a Pay-per-click (PPC) Analyst has emerged as a promising career option. This position demands individuals who possess the right expertise to not only generate profits but also ensure that the returns equal or surpass the initial investment. Those who can demonstrate this ability are highly sought after by companies.

After achieving organic results, companies shift their focus towards leveraging paid advertising strategies. To excel in this role, a deep understanding of campaign creation and insight into the psychological factors driving relevant clicks is essential. Such skills position candidates to secure positions as PPC Analysts within top-tier companies.

PPC Analyst Salary:

For entry-level PPC Analysts with less than 1 year of experience, the average annual salary in India is approximately ₹4 lakhs. As experience grows to more than 2 years, the expected salary range is around ₹4-5 lakhs per year. However, the remuneration also hinges on the specific skills possessed by the analyst. According to Payscale, proficiency in Google AdWords can command a salary of up to ₹361,068, while expertise in Google Analytics can fetch a salary of up to ₹314,286, underscoring the significance of specialized skills in this domain.

3. Web Developer

A web developer is responsible for staying updated on various coding languages and possessing the creativity to craft functional and visually appealing websites for businesses. A highly skilled web developer assesses user requirements to ensure that content, graphics, and navigation combine to create a positive user experience.

In every scenario, a web developer must possess knowledge of computer software, HTML coding, and graphic design to build websites that offer excellent user experiences and align with business objectives. This skill is highly sought after in the digital world’s current landscape.

Web Developer’s Salary:

Web developers who excel at crafting and maintaining attractive, user-friendly websites are in high demand. Those who possess the skills to meet these demands can anticipate a respectable salary from this profession.

For entry-level web developers with less than one year of experience, the average annual salary in India is ₹280,000. Those with 1-4 years of experience can expect around ₹339,336 per year. Based on research from Payscale, a mid-career web developer earns an average total compensation of ₹585,795 per year. These figures underscore the earning potential in this digital marketing skill.

4. Social Media Marketing Specialist

For those who are passionate about social media, the opportunity to turn that passion into earnings has arrived. Social Media Marketing Specialists are responsible for devising and executing comprehensive social media strategies for businesses. Similar to individuals presenting their best selves on social media, brands now enlist experts to elevate their social media presence.

In the role of a Social Media Marketing Specialist, you’re tasked with nurturing positive engagement and delivering high-quality content—both paid and organic—across various social media platforms.

Social Media Marketing Specialist Salary:

If you’re just starting out, an entry-level Social Media Marketing Specialist with less than 1 year of experience can expect an average salary of ₹2,52,444 in India. Individuals with less than 4 years of experience in this role can earn an average of 4.2 Lakhs per annum. For those boasting 5-9 years of experience, the average salary reaches 11.1 Lakhs per annum in India. These figures underscore the growth potential and earning prospects for skilled Social Media Marketing Specialists in the Indian context.

5. Search Engine Marketing Specialist

Search Engine Marketing (SEM) Specialists play a vital role in managing paid advertisements across various search engines and display networks. If numbers don’t intimidate you and you possess strong analytical skills, a career in search engine marketing could be a natural fit.

In this role, proficiency in technical skills is crucial. You should be familiar with basic coding, principles of website design, and have an understanding of search engine algorithms.

It’s worth noting that while PPC (Pay-per-click) and SEM (Search Engine Marketing) are often used interchangeably, they have distinct meanings. PPC mainly involves online advertising, while SEM encompasses a broader range of activities aimed at enhancing website search results through search engines.

Search Engine Marketing Specialist Salary:

For newcomers to the field, an entry-level Search Engine Marketing Specialist with less than 1 year of experience can expect an average annual salary of ₹2,80,000 in India. Those with less than 4 years of experience earn around ₹4.2 Lakhs per annum. As expertise accumulates, a Search Engine Marketing Specialist with 5-9 years of experience garners an average salary of ₹12.8 Lakhs per annum in India. These figures underscore the rewarding career path and earning potential in the realm of Search Engine Marketing Specialists.

6. Data Analyst

A Data Analyst takes raw data and transforms it into valuable insights that contribute to enhancing business operations and influencing strategic decisions. By gathering information from various sources and identifying patterns and trends, Data Analysts provide actionable recommendations for improvement.

Analytics is a fundamental component of a digital marketing team and stands as one of the most technical digital marketing skills. Analytics tools provide companies with the means to gauge their progress and gain a clear understanding of their successes and areas that require attention.

Data Analyst Salary:

For those entering the field, an average entry-level digital marketing salary for a Data Analyst is around ₹3 lakhs in India. As experience accumulates, Data Analysts with 2-3 years of expertise can expect to earn between ₹4 to ₹5 lakhs per year in India. These figures underscore the significance of Data Analysts in the digital marketing landscape and the earning potential that comes with this role.

7. Paid Media Specialist

A Paid Media Specialist drives website traffic through online ads on platforms like Facebook and Google. This role needs both creative and analytical skills. You’ll identify the best platforms for your audience and optimize media buying for better results.

Paid Media Specialist Salary

Starting out, an entry-level Paid Media Specialist earns about ₹4.8 lakhs per year. With 2-3 years’ experience, the average salary rises to ₹5-6 lakhs per year in India. This role offers growth and earning potential.

8. Digital Marketing Manager

Digital Marketing Managers are the masterminds behind a brand’s complete online presence. They utilize every digital marketing channel to effectively showcase a business’s products or services, all with the primary goal of boosting sales in a cost-effective way. A successful digital marketing manager needs to be well-versed in all aspects of the field and stay up-to-date with the latest emerging trends.

Digital Marketing Manager Salary

For those starting out, the average salary of an entry-level Digital Marketing Manager hovers between 3 to 6 Lakhs per year in India. As experience grows, a Senior Digital Marketing Manager with 5-9 years of expertise can command a salary ranging from ₹7,09,800 to ₹10 lakhs in India. These numbers underscore the potential for career advancement and earning potential within the realm of Digital Marketing Managers in India.

9. Marketing Automation Specialist

A Marketing Automation Specialist holds the responsibility of overseeing and enhancing the functionalities of the marketing automation platform. They collaborate closely with project managers, designers, developers, and operational teams to optimize the platform’s capabilities. Marketing Automation Specialists are tasked with devising marketing strategies and refining promotional campaigns to tap into the company’s customer base and elevate overall revenue.

Marketing Automation Specialist Salary:

For those starting their journey, an entry-level Marketing Automation Specialist with one to two years of experience can anticipate an average annual salary of ₹4 lakhs in India. With 2-3 years of experience, a Marketing Automation Specialist can expect to earn an average salary of ₹6 lakhs per year. These figures underscore the earning potential and growth prospects within the domain of Marketing Automation Specialists in the Indian context.

10. Content & Marketing Manager

Content & Marketing Managers take charge of crafting a company’s comprehensive content across various platforms. Aptly named, content holds a significant role in this position. If you possess a knack for words, a creative flair, and outstanding communication skills, you can excel in this facet of digital marketing.

Content & Marketing Manager Salary:

For those entering this role, an entry-level Content & Marketing Manager can anticipate an average salary of around ₹6,40,000 in India. With less than 4 years of experience, these managers earn approximately ₹7,80,000 on average. Meanwhile, Content & Marketing Managers boasting 5-9 years of experience can expect an average salary of about ₹8,00,000 in India. These figures underscore the earning potential and career trajectory within the realm of Content & Marketing Managers in India.

Digital Marketing Freelance Salary

In the realm of digital marketing freelancing in India, monthly salaries can span from Rs. 20,000 to Rs. 1,50,000. The exact figure hinges on factors like experience, skills, and the nature of ongoing projects. Established freelancers often command hourly rates ranging from Rs. 500 to Rs. 5000.

The earning potential also pivots on the specific digital marketing services offered—be it social media marketing, content marketing, search engine optimization, search engine marketing, email marketing, and beyond. In essence, Indian digital marketing freelancers can generate substantial income by demonstrating expertise in their respective domains and delivering top-tier services to their clients.

Job Profile	Monthly Stipend (Approx)
Senior Content Writer	INR 6,00,000 – 12,00,000
Business Development Executive	INR 1,50,000 – 4,00,000
Social Media Markering	INR 2,00,000 – 5,00,000
Content Writing	2,50,000 – 3,00,000
Social Media Marketing Manager	INR 1,20,000
Copywriter	INR 1,20,000 – 2,40,000

What are the Cities Offering Highest Salary in India

Digital marketing salaries in India can vary widely, ranging from Rs. 20,000 to Rs. 1,50,000 per month for freelancers. The precise earnings depend on experience, skills, and the complexity of projects. Experienced freelancers often charge hourly rates from Rs. 500 to Rs. 5000. Earnings are also influenced by the specific services offered, whether it’s social media marketing, content marketing, SEO, SEM, email marketing, and more. The key is expertise and providing high-quality services to clients.

Digital Marketing Salaries in various cities:

1. Digital Marketing Salary in Gurgaon, Haryana

Gurgaon, the Kingdom of Dreams is known as the financial and technology hub. Therefore, The starting salary of a digital marketer varies from Rs. 2500 to Rs. 25861 per month.

2. Digital Marketing Salary in Bengaluru, Karnataka

Bengaluru is referred as the center of the high-tech industry and has a lot of scope for digital marketing professionals and involves various factors such as Technology and Startup Ecosystem. The starting salary of a digital marketer ranges from Rs. 9166 to Rs. 25258 per month.

3. Digital Marketing Salary in Mumbai, Maharashtra

A career in the field of digital marketing has undergone several changes, especially in Mumbai which is the financial hub for job seekers. Due to the hundreds of brands, production houses, and marketing agencies located in Mumbai, a job in your dream company will be easier with the right experience and skills. The starting salary of Digital marketer ranges up to Rs. 24,583.

4.Digital Marketing Salary in Ahmedabad, Gujarat

Ahmedabad is the largest city in Gujarat and even has Sabarmati River which runs down through its center. The starting salary of a digital marketer ranges from Rs. 2500 to Rs. 22858 per month.

5. Digital Marketing Salary in Noida, Uttar Pradesh

Noida is situated in the northern state of Uttar Pradesh and has a shelter for migratory, native birds, with jackals and butterflies. The starting salary of a digital marketer varies from Rs. 20833 to Rs.22798.

6. Digital Marketing Salary in Hyderabad Telangana

Hyderabad is the major center for the technology industry is the capital of Telangana State. The digital marketing industry has several opportunities for career growth and salaries range from Rs. 10000 to Rs. 21876 per month.

7. Digital Marketing Salary in Delhi

Delhi is a metropolitan region that offers plenty of opportunities for digital marketers to develop a good career. The starting salary of a digital marketer ranges from Rs. 1666 to Rs. 21647 per month.

8. Digital Marketing Salary in Chennai, Tamil Nadu

Chennai is the capital of Tamil Nadu. A digital marketer can earn 12.4% more than the national average salary. The starting salary of a digital marketer ranges from Rs. 18333 to Rs. 21399 per month.

8. Digital Marketing Salary in Pune, Maharashtra

Pune is famous for being an IT hub in India. The starting salary of a digital marketer can range up to Rs. 19,363 per month.

Factors that impact digital marketing salaries include experience, skills, employer reputation, job title, and job location. Demonstrating quantifiable achievements can lead to higher pay. Additionally, having a broader skill set often commands a higher salary, and larger companies tend to offer better compensation.

What are the skills Required for a Digital Marketing Role

Digital marketers require a diverse skill set to excel in the ever-evolving landscape of online marketing. These skills can vary depending on specific roles within digital marketing. Here’s a breakdown of essential skills categorized by common digital marketing positions:

• Keyword Research
• On-page and Off-page Optimization
• Technical SEO
• Analytics and Data Interpretation
• Content Marketing
• Expertise in Google AdWords, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads
• PPC Campaign Optimization

• HTML/CSS
• JavaScript
• PHP
• WordPress or other Content Management Systems (CMS)
• User Experience (UX) Design Principles
• Website Speed Optimization
• Web Analytics

• Thorough Understanding of Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
• Social Media Management Tools (Hootsuite, Buffer, Sprout Social)
• Machine Learning Basics
• PPC Advertising, Display Advertising, Social Media Advertising
• Content Marketing Strategy
• SEO and SEM Understanding

What are the Factors Affecting Digital Marketing Salary

1. Experience: Experience is a significant determinant of your salary across all industries, including digital marketing. With more years in the field, you can expect a higher digital marketing salary. Consistent achievements can also lead to salary boosts as employers value quantifiable wins.

2. Skills: Just like toppings enhance an ice cream sundae, additional skills elevate your value to employers in the digital landscape. More digital skills often translate to a higher digital marketing salary. You don’t need to master everything, but complementing your specialization with related skills can make you more appealing. For instance, a Social Media Marketer with copywriting, design, and paid media skills stands out compared to just a social media specialist. Ensuring you learn these skills from reputable sources is vital for comprehensive knowledge. The Online Digital Marketing Course by IIDE, led by industry experts, covers all relevant digital marketing skills and tools, including 100% placement assistance. A BBA in Digital Marketing can also lay a strong foundation for these skills during your college years.

3. Employer: The size and reputation of your employer impact your salary. Larger agencies or brands often offer higher salaries. However, if you’re starting, consider smaller firms for a year to accelerate your learning curve, even if the pay might be lower.

4. Job Title: As you climb the corporate ladder, your digital marketing salary will increase. For instance, a Digital Marketing Manager earns more than a Digital Marketing Executive due to greater responsibilities and expertise.

FAQ- Digital Marketing Salary In India 2023